The University of Antwerp is a knowledge centre, with 3900 co-workers, conducting ground-breaking and innovative research of international standing. The university takes special care to ensure optimal support for and supervision of its students and pays constant attention to innovation in education. The university is an autonomous pluralist institution that is committed to the enhancement of an open, democratic and multicultural society. It actively pursues an equal opportunities policy.
The Faculty of Applied Economics has a full-time vacancy (m/f) for a
Department of Marketing and the Business Statistics Research Unit
for the project
Design and validation of models for short-term and long-term
media mix investment optimization
- You prepare a Ph.D. thesis of the research project described below.
- You contribute to the research of the Department of Marketing and the Business Statistics Research Unit.
- You write scientific articles on the subject of your thesis. You have a limited number of teaching duties.
Advertisers face the decision how much to spend on advertising and how to allocate these resources across media types in order to achieve the best results. The project investigates the impact of advertising investments, media mix allocation and advertising share of voice on short-term advertising and brand effects, on consumer activation (gathering extra information, visiting websites and generating word-of-mouth), and on their impact on long-term brand effects. The studies are based on a large, detailed and growing database made available for academic research by a large commercial broadcaster. This database combines data on real-life advertisements: measures of ad recall, recognition and attribution, short-term and long-term brand effects (brand attitude and brand equity) and customer activation measures, and data on advertising spending in all mass media for large samples of consumers over a long period of time and for a great variety of brands, product categories and advertising campaigns. The analysis of this data requires state-of-the-art statistical models due to the presence of categorical outcomes and the resulting need for non-linear statistical models, the multi-level nature of the data and the usefulness of mixture-amount models as a novel technique to assess optimal media mixes for different levels of advertising investments.
Profile and requirements.
- You have a Masters degree or equivalent in (business) economics, commercial engineering, econometrics or applied statistics.
- Your research and teaching skills are compatible with the policies of the University of Antwerp.
- You can provide evidence of an excellent academic record. You can express yourself well in written and spoken English.
- You share our enthusiasm for scientific research.
- We offer a full-time position, under the conditions of the Dehousse grants, as a doctoral fellow for two years, with the possibility of renewal for a further two-year period after positive evaluation.
- The expected date of appointment is September 1st, 2011.
- Students in the final year of their degree course are allowed to apply.
- Prof. dr. P. De Pelsmacker, Patrick.DePelsmacker@ua.ac.be, tel. +32(0)3 265 40 22
- Prof.dr. P. Goos, Peter.Goos@ua.ac.be, tel. +32(0)3 265 40 59
- Prof. Dr. N. Dens, Nathalie.Dens@ua.ac.be, tel. +32 (0)3 265 49 66.
The University of Antwerp is a knowledge centre with 3.900 co-workers that performs ground-breaking and innovative research of international standing. Its Department of Transport and Regional Economics, belonging to the Faculty of Applied Economics, hosts the Policy Research Centre on Commodity Flows. The Research Centre is funded by the Flemish Government and functionally co-ordinated by the Minister of Public Works, Energy, the Environment and Nature. The University of Antwerp is an autonomous pluralistic institution that is committed to the enhancement of an open, democratic and multicultural society, and it pursues an equal opportunities policy.
T he Research Centre on Commodity Flows is seeking to fill the following full time vacancy (m/f):
Junior research fellow
in the field of transport infrastructure finance
Job description : you are responsible for research support in the field of transport finance, with a quantitative focus · you start preparing a Ph.D in this area · your job will involve some flexibility of time allocated to longer-run research and short-run assignments at the Policy Research Centre on Commodity Flows
Profile and requirements : you hold a degree of Master of Applied Economics (licentiaat TEW), or an equivalent Master or Advanced Master degree • your research qualities are complementary to those of the Research Centre and the University • relevant knowledge of transport finance, and related quantitative analysis techniques and modeling is required.
We offer : a position as a junior research fellow for a starting period of one year, with a possibility of prolongation after positive evaluation and availability of funds. Start date is 1 February 2011